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Highlights: Employee engagement had executive support at HP. HP wants it's employees in their local store, interacting with customers, answering questions and highlighting products to provide a personal glimpse of HP. Engineers, mailroom clerks and network guys were all encouraged to take some time off at the site and go into their local Best Buy, Sams or Staples.
Challenges: Employees tend to prefer a cube to a sales floor. Being bombarded with pointed questions, complaints about products and little knowledge of new products thwarted many Demo Day volunteers trips to their local stores. We produced online training, promotional materials, enticing giveways and time off of work to encourage employees to attend.
Highlights: We promoted Earth Day within the Demo Days program by creating a email encouraging employees to "send to family and friends" and a website to highlight products and share promotions. Included on the site were interactive demos, videos and downloadable print materials. Employees and their friend and families could recieve $50 off an energy efficient HP product for participating.
Challenges: Our client's IT department has strict standards for design and we were unable to use Flash or animated graphics. Since this was our initial attempt to get employees to "share the story" about new HP products, limiting our development capabilities forced us to think backwards and create compelling content without our trusted tools.
Highlights: After a successful pilot of Earth Days online, we pushed out another email/website promoting summer product launches and offering a free Snapfish photo book to friends, family and employees who participated.
Challenges: Equally as limited in development standards, we did provide a smart, attractive email and website for Summer Digital Days which resulted in twice the amount of participants as our Earth Day promotion.
Highlights:
The Back to School season is key as college students are buying electronics with Mom and Dad's credit cards. We focused on the latest laptops and kept with our approved look/feel that had been gaining momentum since our other two campaigns.
Challenges:
We decided to push out several emails to the largest HP sites in the US and did not distribute print materials. Even with high-end items in our promotions, we lost program participants.
