Highlights: We promoted Earth Day within the Demo Days program by creating a email encouraging employees to "send to family and friends" and a website to highlight products and share promotions. Included on the site were interactive demos, videos and downloadable print materials. Employees and their friend and families could recieve $50 off an energy efficient HP product for participating.
Challenges: Our client's IT department has strict standards for design and we were unable to use Flash or animated graphics. Since this was our initial attempt to get employees to "share the story" about new HP products, limiting our development capabilities forced us to think backwards and create compelling content without our trusted tools.
